Addiction to Looking

Addiction to Looking.jpg
Addiction to Looking.jpg

Addiction to Looking

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Audio (mp4); 56 minutes

Half of all our sensory nerves run from the eyes to the brain. No wonder, then, that we can become addicted to looking. Digital technology is new and powerful. It's going to take some time for our nervous systems to adjust. Meanwhile, we need to set some boundaries before it ruins our sanity and our health. Many live with eyes glued to cellphones and computers, and this is no accident of convenience. Software designers measure the success of their product by "time on device." Whether we know it or not, we now live in what they call "the attention economy." The more they hold your attention, the more money they make. Facebook, Google, YouTube, all the big apps, consciously and deliberately use every trick in the book to get you addicted to using them. And what a bunch of tricks there are! The advertising industry has been evolving its craft for a long time. When profitable businesses pay $5,000,000 for a 30-second Superbowl ad, that tells you advertising works. They wouldn't spend the money if it didn't make them more money in return. Now there's a new wrinkle. While we look at the apps, the apps are looking right back at us. Most are recording every click, listening to the words we speak, scanning our emails for keywords, and even tracking how our eyes roam over the page via the cameras in our devices. They process the results using advanced statistics analysis and artificial intelligence. This is now called "surveillance capitalism." Technology is great when used in a humane, compassionate way. Big Tech is not going to lead us to that humanity. We are responsible for evolving that ourselves. How can we start to unplug from addiction looking at computers and cellphones and instead use digital technology in a balanced, sane way? Learn how they are manipulating us and how you can protect yourself!